We've often heard about cold calling for your business. Few
people like that approach and it isn't very effective. Just calling
somebody out of the phone book to try and get a lead that you can
convert into business is not the best way to get in front of your ideal
client. If you have targeted prospects who don't know you, maybe you
could try cold mailing to get in front of them. This is a great
technique to use if you're trying to get...
