SWAG (which stands for the "Stuff We All Get") at trade shows is
enormous, yet it serves a purpose. While it can aid in getting attendees
to stop by your booth, help initiate discussions, or be used as a
"thank you" for coming to the booth, the main purpose is to help remind
attendees about your booth and product/service after the show. In other
words, it's about post-show mind share.
Like much
marketing/promotion/ (which is what SWAG is), some companies over-think
it, some under-think it, and some don't put any thought into...
Sunday, January 20, 2013
Thursday, January 10, 2013
For many businesses, holiday celebrations are at the heart of the
marketing calendar. Christmas sales can mean the difference between a
good year or bad for a retailer, while Valentine's Day and Mother's Day
are critical to a florist.
But don't overlook Independence Day.
Camping and parades and family gatherings are the perfect opportunities
to get the message out about your business, whether you're in retail,
service, or even manufacturing.
Get Creative with Custom Lapel Pins
Retailers
- Lapel pins are a unique bonus offer...
Tuesday, January 8, 2013
On occasion, clients tell me they have resistance to change. This
holds them back from taking steps that would help them market their
businesses better, grow faster and experience greater success.
What
gets in the way? Often the problem boils down to ego. Your ego can
really get in the way. You might think you should already be where you
want to be. Or you already know everything the experts say. Maybe you
feel you can't afford to hire...
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