How to Use Your Hospital Newsletter for Healthcare Marketing

Many healthcare organizations publish newsletters to share announcements and health tips with patients and the community. While this is a great way to get information to the public, a hospital newsletter can also play a role in your healthcare marketing strategy. Whether you publish a newsletter monthly, quarterly or on some other schedule, use each issue as an opportunity to enforce your brand, connect with patients, and attract new and...

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Marketing for Banks Through Exceptional Annual Reports

Due to regulatory requirements, banks need to produce and release a bank annual report each year, which undoubtedly entails an ample amount of time, money and stress. So why not put all your effort to extra beneficial use and treat your annual report as a practical bank marketing tool, drawing something back to your bank in return? Customarily, bank annual reports include such content as financial details, balance sheets, and CEO's and chairperson's reports. But if you view your annual report as a part of your bank's overall marketing...

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The Importance of Hospital Marketing

It should come as no surprise that people's preference in hospitals is not at the top of their list of concerns. Most people don't sit around pondering where they'd like to go if they had a heart attack or needed knee surgery. But when people do have health problems that need treatment, you absolutely want your hospital to be - and stay - at the top of their minds. Especially now that we're in the age of Patient Empowerment, hospital marketing has never been more important. Because when health-related issues do rear their ugly head,...

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