What You Can Learn From The Evolution of Amazon

Starting as an online bookstore, Amazon.com has diversified its product lines to include movies, books, DVDs, video games, electronics, computer software, and much more. With an effective marketing plan in place, the company could leverage the use of e-commerce, and certain information technologies, to improve on the efficiency and effectiveness of their business model in an effort to remain the largest online retailer in America. Please...

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The Value of Creating a Training Video in Healthcare Marketing

In the process of building your business, it is important to not overlook having a sound marketing plan. There are times when all the focus and energy is directed towards the practice or office environment. For some healthcare professionals, the concept of marketing is foreign as there has been minimal exposure from classroom instruction. In many instances, the best training material is composed of both theory and actual field experience....

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Tablecloths As A Marketing Tool

Be it a simple get together with friends or a large-scale trade show, tables are furniture items which find a great deal of use in all types of situations. The appearance of a table can have a significant impact on the impression you are trying to make. Tables are not only excellent additions to the furniture because of their contribution to the overall ambiance, but due to their impressive utility as well. Tables are often used as the...

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