What You Can Learn From The Evolution of Amazon

Starting as an online bookstore, Amazon.com has diversified its product lines to include movies, books, DVDs, video games, electronics, computer software, and much more. With an effective marketing plan in place, the company could leverage the use of e-commerce, and certain information technologies, to improve on the efficiency and effectiveness of their business model in an effort to remain the largest online retailer in America.

Please note that Amazon.com is extremely effective in using marketing mix to create new opportunities for the firm. The company's creative use of e-business and e-commerce continues to create new products and services that address the needs of businesses and consumers. Through the business-to-business (B2B) and the business-to-consumers (B2C) model, Amazon.com can cater to the needs of both parties.

Here is a listing of some of the products and services offered by Amazon.com for consumers and businesses:

1. Amazon.com's B2B model

• Data storage and backup services for other firms (Amazon SimpleDB, S3)
• Additional processing capabilities for other organizations (Amazon Elastic Compute Cloud EC2)
• Assists businesses with building an e-commerce website (Webstore by Amazon)
• Advertising services on Amazon.com for other organizations

2. Amazon.com's B2C model

• Sells books, movies, electronics, games, toys, software programs, and other consumer-based products online to global consumers daily.
• Customers can pay for products and services online with PayPal and other online credit card merchants with ease and convenience, for a small monetary fee.
• Personalized preferences based on previous purchases or searches (YourAmazon).
• Providing additional details on all products and services to assists with convenience for the online shopping experience for all global customers.

In addition to creating new products and services for target markets, Amazon.com is also effective at using their channel of distribution to deliver these goods to consumers and businesses worldwide. For instance, Amazon.com has offices and distribution centers in the United States, Canada, China, France, Germany, Italy, Japan, and even the United Kingdom. Further, the Internet has also enabled the firm to place their products and services at the right target markets with ease.

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The Value of Creating a Training Video in Healthcare Marketing

In the process of building your business, it is important to not overlook having a sound marketing plan. There are times when all the focus and energy is directed towards the practice or office environment. For some healthcare professionals, the concept of marketing is foreign as there has been minimal exposure from classroom instruction. In many instances, the best training material is composed of both theory and actual field experience. Consequently, having a training video holds a tremendous amount of value for both staff members and the industry at large. There are three distinct advantages of creating a training video specifically related to the marketing of healthcare services. Each area will be outlined and explained in full length in the content of this article.

First, the obvious benefit of having a training video ensures all staff members receive the same uniform training. With such a broad spectrum of teaching philosophies from around the world, the result has lead to a diverse representation of perspectives within the healthcare community. In addition, the creation of a training video for healthcare marketing introduces new employees to the idea of marketing a business. For many, this may be their first encounter with the idea that customers must be gained through education, exposure to your service, and winning their trust. Far too many employees fail to realize successful businesses are the result of great products combined with creative marketing. The second reason that training videos are great is the fact they increase productivity. As all personnel are trained utilizing the same consistent methods, both communication and output increases. This type of cohesiveness is at the core of developing corporate cultures that produce outstanding results. The level of expectation is reflected in exceptional customer service, at every level, ranging from the mailroom to the executive office suite.

Remember, however, cultures are not formed overnight as the temperament and expectation of excellence takes time. Additionally, the formation of a corporate culture of excellence requires repeated exercises in patience, tolerance, and accountability. The third benefit involves the aforementioned culture of excellence as others will seek to emulate it. The healthcare marketing training video achieves its original intent when others will do anything to get their hands on a copy. If imitation is indeed the sincerest form of flattery, you've hit the mark. Best of all, you are now an expert within the healthcare industry and because of you, there is a new standard of excellence.

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Tablecloths As A Marketing Tool

Be it a simple get together with friends or a large-scale trade show, tables are furniture items which find a great deal of use in all types of situations. The appearance of a table can have a significant impact on the impression you are trying to make. Tables are not only excellent additions to the furniture because of their contribution to the overall ambiance, but due to their impressive utility as well.

Tables are often used as the main work spaces in almost all exhibitions or even trade shows. Be it for giving product demonstrations, displaying products, placing samples or keeping literature, like leaflets and pamphlets, of the brand being showcased, the number of uses a table can have is limited only by the imagination.

However, most tables, especially those supplied at trade shows, are unable to attract attention by themselves. Getting an eye-catching tablecloth may be just the thing to bring tables to life and complete the look of a professional brand exhibition.

Custom table covers showcasing a company's logo, brand message and associated promotional graphics is an extremely efficient and cost-effective method, which can be used to build brand awareness and enhance brand recall. With the right graphic designs on your printed tablecloths, your table can be easily made to look just like a bona-fide work of art.

Getting a custom printed tablecloth is especially a good idea owing to the following reasons -

* A professionally printed table cover, imprinted with the logo of the brand being promoted is an effective eye-catching technique, which not only attracts visitors but delivers a professional and competent look to the overall exhibit.

* Apart from the logo, printed tablecloth provides brand promoters with a large area on which they can imprint the company name, brand messages, as well as photographs of the products being exhibited.

* A perfect complement to the other hardware used in an exhibit. Printed tablecloth is also reusable after a simple wash.

* These printed tablecloths are also a rather cost effective display tool as compared to the more complex display hardware, which most people employ in their exhibits.

* Since space is one of the most difficult things to obtain in most exhibitions, using a tablecloth to cover a table will give you access to the space underneath the table, which can then be used for storage.

High quality tablecloth covers, which are to be used in an exhibit, should not only represent the brand in terms of colors, finishes and prints, but they must also be large enough to successfully hide the area underneath the table's surface as well as the objects stored under it. Using seamless stitching and hemming the borders of the tablecloth ensures a thoroughly professional appearance of the exhibit.

Table covers are available in almost every size and the advances in print technology mean that they are able to cater to all the requirements which a client may have. Getting the right tablecloth can give a serious boost to your brand's professional image.

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