What You Can Learn From The Evolution of Amazon

Starting as an online bookstore, Amazon.com has diversified its product lines to include movies, books, DVDs, video games, electronics, computer software, and much more. With an effective marketing plan in place, the company could leverage the use of e-commerce, and certain information technologies, to improve on the efficiency and effectiveness of their business model in an effort to remain the largest online retailer in America.

Please note that Amazon.com is extremely effective in using marketing mix to create new opportunities for the firm. The company's creative use of e-business and e-commerce continues to create new products and services that address the needs of businesses and consumers. Through the business-to-business (B2B) and the business-to-consumers (B2C) model, Amazon.com can cater to the needs of both parties.

Here is a listing of some of the products and services offered by Amazon.com for consumers and businesses:

1. Amazon.com's B2B model

• Data storage and backup services for other firms (Amazon SimpleDB, S3)
• Additional processing capabilities for other organizations (Amazon Elastic Compute Cloud EC2)
• Assists businesses with building an e-commerce website (Webstore by Amazon)
• Advertising services on Amazon.com for other organizations

2. Amazon.com's B2C model

• Sells books, movies, electronics, games, toys, software programs, and other consumer-based products online to global consumers daily.
• Customers can pay for products and services online with PayPal and other online credit card merchants with ease and convenience, for a small monetary fee.
• Personalized preferences based on previous purchases or searches (YourAmazon).
• Providing additional details on all products and services to assists with convenience for the online shopping experience for all global customers.

In addition to creating new products and services for target markets, Amazon.com is also effective at using their channel of distribution to deliver these goods to consumers and businesses worldwide. For instance, Amazon.com has offices and distribution centers in the United States, Canada, China, France, Germany, Italy, Japan, and even the United Kingdom. Further, the Internet has also enabled the firm to place their products and services at the right target markets with ease.