Tablecloths As A Marketing Tool

Be it a simple get together with friends or a large-scale trade show, tables are furniture items which find a great deal of use in all types of situations. The appearance of a table can have a significant impact on the impression you are trying to make. Tables are not only excellent additions to the furniture because of their contribution to the overall ambiance, but due to their impressive utility as well.

Tables are often used as the main work spaces in almost all exhibitions or even trade shows. Be it for giving product demonstrations, displaying products, placing samples or keeping literature, like leaflets and pamphlets, of the brand being showcased, the number of uses a table can have is limited only by the imagination.

However, most tables, especially those supplied at trade shows, are unable to attract attention by themselves. Getting an eye-catching tablecloth may be just the thing to bring tables to life and complete the look of a professional brand exhibition.

Custom table covers showcasing a company's logo, brand message and associated promotional graphics is an extremely efficient and cost-effective method, which can be used to build brand awareness and enhance brand recall. With the right graphic designs on your printed tablecloths, your table can be easily made to look just like a bona-fide work of art.

Getting a custom printed tablecloth is especially a good idea owing to the following reasons -

* A professionally printed table cover, imprinted with the logo of the brand being promoted is an effective eye-catching technique, which not only attracts visitors but delivers a professional and competent look to the overall exhibit.

* Apart from the logo, printed tablecloth provides brand promoters with a large area on which they can imprint the company name, brand messages, as well as photographs of the products being exhibited.

* A perfect complement to the other hardware used in an exhibit. Printed tablecloth is also reusable after a simple wash.

* These printed tablecloths are also a rather cost effective display tool as compared to the more complex display hardware, which most people employ in their exhibits.

* Since space is one of the most difficult things to obtain in most exhibitions, using a tablecloth to cover a table will give you access to the space underneath the table, which can then be used for storage.

High quality tablecloth covers, which are to be used in an exhibit, should not only represent the brand in terms of colors, finishes and prints, but they must also be large enough to successfully hide the area underneath the table's surface as well as the objects stored under it. Using seamless stitching and hemming the borders of the tablecloth ensures a thoroughly professional appearance of the exhibit.

Table covers are available in almost every size and the advances in print technology mean that they are able to cater to all the requirements which a client may have. Getting the right tablecloth can give a serious boost to your brand's professional image.